Safe at Every Corner | ADT
Everyone recognizes ADT’s logo, but the brand lacks relevance for Gen Z. So why not reintroduce ourselves as a provider of safety at every corner, not just at home?
Role: Concept ideation, Copywriting, Pitch development, Presentation, Campaign execution
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VML NY pitch winner
ADT’s logo is more recognizable than its name, so we made it the sign of safety beyond the home, where Gen Z needs to feel secure the most.
ADT creates safe spaces at Gen Z’s favorite spots – concerts and festivals by placing Safe Space Booths outside venues.
Whether you need help finding your friends, require an escort to your car or public transit, or simply want someone nearby while you wait for your ride, ADT is there.
By integrating its crime map data into Google Maps and Strava, ADT offers safer navigation routes when you’re grabbing a coffee or going on a run.
Dating online is unsafe, so ADT teamed up with Hinge to ensure your date is not a psycho and passes the vibe check.
After each date, participants can leave feedback, granting those with consistently positive reviews an ADT safety verification mark on their profiles.
